Smartphone sales see slight increase while tablet sales slow
Analysts at Bitkom are reporting that smartphone sales in Germany as of 2015 are higher than expected. Based on new data from EITO (European Information Technology Observatory), sales will amount to 9.1 billion Euros compared to 8.8 billion Euros during the same period last year for an increase of 7 percent.
Bitkom further details that 2015 smartphone sales should see an increase of 5 percent over the previous year for a total of 25.6 million units. The current trend appears to be a growing interest for smartphones with larger displays and more memory. As Bitkom notes, smartphones are becoming gaming devices, e-readers, video players, and multimedia devices, so users are willing to pay more.
On the other end of the spectrum, tablets are experiencing a slower 4 percent growth compared to the same period last year for a total of 7.7 million devices sold. This equates to 2.1 billion Euros in revenue or just 2 percent higher than 2014. Bitkom points to the lack of innovation and the encroaching rise of phablets as factors for the slower growth.
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