Over 300 mln smartphones sold in Q2 2015
According to the new report from GfK, the number of smartphones sold worldwide increased in the second quarter of this year by 5%, compared to the same quarter last year. This translates to 302.1 million devices sold between April 1st and June 30th 2015, compared to 288.3 million devices a year ago. In terms of revenues, global sales increased by 7%, from 86 bln to 92.4 bln.
It’s worth noticing that GfK tracks the actual sales data from PoS’s, and not the shipments, which makes its figures much closer to reality than data from manufacturers.
In North America, the sales in Q2 rose 10% to 44.4 million smartphones. At the same time, the sales value increased by as much as 19%, from $15.4 billion to $18.2 billion. Europe, on the other hand, saw a 15% decline in terms of sales value, from $3.7 billion to $3.2 billion, while the number of sold devices rose 3% from 14.7 million to 15.2 million year-to-year.
An opposite situation was in China, where unit sales went down by 10%, from 98.6 million to 88.7 million, while revenue rose by 17% to $26.8 billion. China was also the market with the biggest increase of 4G LTE enabled handsets, which now constitute 58% of the global market, up 129% from 26% in Q2 2014.
According to the report, India was the main growth motor in the „Emerging Asia-Pacific” region, with an increase of over 40% year-to-year. The relatively low saturation of the Indian smarthone market combined with fierce competition resulting in low prices are the main reasons for the huge increase in sales volume.
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