The iPhone 6 and iPhone 6 Plus may not have been able to put Apple in control of more than a quarter of the global smartphone market, but the situation is completely different when talking about operating profits. While handsets powered by the Google Android mobile OS clearly dominate the market, the manufacturers of these devices have to deal with very low profits. On the other hand, Apple managed to grab impressive profits with a market share of about 20 percent.
According to Strategy Analytics quoted by ZDNet, the entire smartphone industry had a profit of $21 billion during Q4 2014 and Apple scored no less than $18.8 billion. This means the company behind the iPhone had 89 percent of the worldwide profits generated by smartphone sales, although they only sold 20 percent.
Android profits dropped 50 percent when compared to Q4 2013 - from $4.8 billion to just $2.4 billion. Neil Mawston, executive director of Strategy Analytics, said "Samsung was the main downward driver of Android profits worldwide in Q4 2014" and that major manufacturers that fail to grab "decent profits" from Google's platform "may be tempted in the future to look at alternative platforms such as Microsoft, Tizen, or Firefox."
Codrut Nistor - Senior Tech Writer - 6008 articles published on Notebookcheck since 2013
In my early school days, I hated writing and having to make up stories. A decade later, I started to enjoy it. Since then, I published a few offline articles and then I moved to the online space, where I contributed to major websites that are still present online as of 2021 such as Softpedia, Brothersoft, Download3000, but I also wrote for multiple blogs that have disappeared over the years. I've been riding with the Notebookcheck crew since 2013 and I am not planning to leave it anytime soon. In love with good mechanical keyboards, vinyl and tape sound, but also smartphones, streaming services, and digital art.