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Smartphone growth slows; Samsung remains #1

Smartphone growth slows; Samsung remains #1
Smartphone growth slows; Samsung remains #1
The global smartphone market has slowed significantly. Meanwhile, Xiaomi inches closer to overtaking Lenovo in China.

Market analysts at TrendForce have published their research on the current global smartphone market as of Q2 2015. Compared to the previous quarter, this second quarter saw a small increase in worldwide sales from 298.44 million to 304.09 million smartphones, which corresponds to a growth of roughly 1.9 percent. Chinese smartphones in particular saw a larger uptick of shipments from 108.6 million to 125.5 million, or 15.6 percent.

In its latest 2015 forecast, TrendForce has lowered its year over year expectations for global smartphone growth from 11.6 percent to 8.2 percent. This is compared to the high increase of 26.5 percent the year before. The analysts claim that market saturation may be to blame as well as the increasing difficulty for smartphone manufacturers to meet their respective sales targets.

The top 5 ranking of the largest smartphone brands by worldwide market share as of Q2 2015 include Samsung (26.8 percent), Apple (16.4 percent), Huawei (7.6 percent), Xiaomi (5.9 percent), and LG (5.8 percent). Lenovo previously held a spot in the top 5, but was subsequently knocked off the list and currently sits at number 6. The Chinese manufacturer has lost 3 percent of its smartphone market share in its own home country.


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Ronald Tiefenthäler/ Allen Ngo, 2015-07-21 (Update: 2015-07-21)