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Apple Watch sales down 90 percent

Apple Watch smartwatch US sales dropped 90 percent
Apple Watch
US sales of the smartwatch from Cupertino are at 10 percent compared to the first week after launch, claims California-based research firm Slice Intelligence.

According to a new consumer market research report that comes from Californian research firm Slice Intelligence, Apple Watch sales plummeted during June, reaching an all-time low of about 4,000 per day at the end of the month and a daily average of less than 10,000 units. When compared to Slice's estimates for the first week of sales, this represents less than 10 percent. Their numbers are based on data from e-receipts sent to email addresses following online purchases and only covers the US market.

Slice Intelligence estimated that Apple sold 1.5 million smartwatches in the first week of sales starting on April 10 - an average figure of roughly 200,000 units per day.  According to the same source, two-thirds of all Apple Watch smartwatches sold so far in the US are the Sport model, priced at $349 USD. The high-end 18k gold Watch Edition that starts at $10,000 USD only sold 2,000 units, claims Slice Intelligence.

Back in May, various analysts estimated Apple will sell up to 36 million units during the first 12 months on the market. Apple did not release any accurate sales numbers yet, but their third-quarter results will come out on July 21, so stay tuned.


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Codrut Nistor, 2015-07- 8 (Update: 2015-07- 8)