Customers showing more interest in an iPod than the Apple Watch
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Is the Apple Watch a flop?
According to Analyst Andy Hargreaves of Pacific Crest, interest in the high-end smartwatch has steadily declined since its launch in April. Hargreaves is basing his conclusions on Google Trends data, however, so the exact extent of this as a sales indicator may not be entirely reliable. Nonetheless, the figures are interesting and worthy of attention.
As part of the analysis, search queries revolving around the word "Apple" were evaluated and the Apple Watch turned out lukewarm at best. Customers are apparently more interested in the iPad and even the iPod in comparison. The latter is particularly surprising considering that the iPod series in general has been waning.
Hargreaves speculates that the Cupertino company will still manage to sell 11 million Apple Watches by this September. This is certainly not bad considering that an estimated 6.8 million smartwatches were sold in all of 2014 worldwide.
According to Smart Watch Group who tracks sales of the wearable device, Samsung sold the most smartwatches in 2014 with around 1.2 million units totaling over 300 million USD. This corresponds to a market share of 23 percent before the turn of the year.