Apple may have sold more than 1.9 million watches since launch
Apple decided back in 2014 that it would not be releasing the sales figures for the Apple Watch alone. The tech manufacturer felt as though it would not be sold enough to merit its own category. Due to this, the Watch was placed in the 'other' section. The products it is grouped with are iPods, Apple TVs, and Beats headphones.
According to Bloomberg, if the Watch had an average selling price of $499, that would mean Apple sold about 1.9 million units between the launch and the end of Q3. The other category increased revenue by about $950 million to $2.64 billion since Q2, and although the estimate does not take into account the declining iPod sales, it seems that the increase in the other category revenue is because of the Apple Watch. The estimate also does not account for watch bands purchased or other related accessories.
In the end, it seems as though its still far too early to determine if the Apple Watch is a failure or not. In the earnings report on Tuesday, the company called it a success, and so far it seems that while not a runaway hit, the sales are quite positive, especially for a wearable. While 1.9 million units in a three month period may not seem like a lot, it is important to keep in mind that the original iPhone only sold 1.39 million units in its first three months. With the upcoming release of WatchOS 2, which will add Time Machine, Nightstand Mode, and native Watch applications, sales could be even stronger.