HP is again in the lead with 21 percent of notebook market share
Compared to Q1 2015, the notebook market has grown by only 1.1 percent to 38.86 million for Q2 2015. More retail channels are having clearance sales to clear stock, especially in Europe according to TrendForce. This puts tremendous pressure on manufacturers to perform better for the second half of the year. However, the launch of Windows 10 should aid in turnover for the rest of 2015.
Additionally, TrendForce is claiming uneasy tensions between Microsoft and notebook manufacturers. Specifically, the royalty fees for Windows 10 are much more expensive for notebook 15.6-inch or greater compared to notebooks that are 14-inch or smaller. As a result, the analysts expect notebook shipments to slip by roughly 5 percent year-to-year.
Despite the unfavorable situation, both HP and Apple are doing well in the market. TrendForce numbers see HP as the market leader with a 10.1 percent increase in notebook shipments from Q1 2015 to Q2 2015. Lenovo shipments fell by 2.7 percent and Dell shipments increased by 4 percent during the same period. Apple shipments have increased rather dramatically in comparison by 25 percent. Asus (-1.8 percent), Acer (-8.2 percent), Toshiba (-29 percent), and Samsung (-40.4 percent) round off the rest of the list.