Apple iOS topped Android in the US during Q4 2014
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When it comes to the top-selling mobile operating systems currently available, we're used with Android (Google) being first, followed by iOS (Apple) and with Windows (Microsoft) trailing in a distant third place. Contrary to this train of thought, Kantar WorldPanel analyzed smartphone sales during the fourth quarter of the last year, and the results of their report are interesting to say the least.
As it turns out, this ranking changed in the United States during the fourth quarter of 2014, with Apple's iOS managing to top Google's Android by a tenth of a point. Kantar reports that iOS accounts for 47.7 percent of all smartphones sold during the quarter, while Android comes installed on 47.6 percent of them. This is a huge win for Apple, as the company has reversed a trend that dates back a couple of years. According to Carolina Milanesi, principal analyst ant Kantarl Worldpanel, "In the US, Apple iOS overtook Android for the first time since this time in 2012, albeit by the slimmest 0.1% margin."
Thanks to the huge success of the iPhone 6, Apple has managed to make up for all the market share points that the company has lost in favor of Android during the past couple of years. According to Kantar Worldpanel, the iPhone 6 was the best selling smartphone in the US this holiday shopping season, with the Galaxy S5 trailing behind in second place. However, although Apple has recovered market share in most markets, Android is still in a comfortable lead in most major markets around the world. For more details, please hit the source link, or read the slides attached below.