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Lower smartphones sales expected from LG and Samsung

Lower smartphones sales expected from LG and Samsung
Lower smartphones sales expected from LG and Samsung
Both LG and Samsung will not meet their respective sales targets for the G4 and Galaxy S6, according to analysts.

Analysts in South Korea believe that LG and Samsung will miss sales targets for Q2 2015 despite the launches of the lauded G4 and Galaxy S6. With the inevitable new iPhone on the way for the second half of 2015, the same analysts are questioning if LG or Samsung can maintain healthy sales throughout the rest of the year.

Currently, financial experts are expecting Samsung to report an operating profit from 3.1 to 3.4 trillion Won (2.49 to 2.73 billion Euros) for Q2 2015. This is compared to 2.74 trillion Won in Q1 2015 for an increase of 22 percent. However, comparing year-to-year numbers sees a decrease of 24 percent when jumping from Q1 2014 to Q1 2015.

LG will also take a financial hit according to the same analysts. Daishin Securities have reduced expectations from 102 billion Won (81.9 million Euros) to 56 billion Won (44.9 million Euros) for Q2 2015. Similarly, Korea Investment Securities have cut its forecasts from 115 billion Won to 68 billion Won (54.5 million Euros) for LG. The firm cites slow sales of the flagship G4 smartphone as a major reason.

As reported earlier, LG and Samsung will be launching more premium smartphones to hopefully boost sales. For example, the Galaxy Note 5 and Galaxy S6 Plus are still in the pipeline, while LG has already teased a premium phone for the G series. This could point to a LG G4 Pro in the near future.


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Ronald Tiefenthäler, 2015-07- 1 (Update: 2015-07- 1)