Hisense hit with class action lawsuit over misleading QLED TV claims, buyers may be affected
Hisense is currently facing a class action lawsuit in the United States over claims that the company misrepresented its televisions as having QLED technology when, in reality, they allegedly do not provide the advertised benefits. The lawsuit, which was filed in March 2025, accuses Hisense of deceptive marketing practices - more specifically, misleading customers into believing that certain TV models feature Quantum Dot Light-Emitting Diode (QLED) technology, which is known for boosting brightness and color accuracy.
The plaintiff, Robert Macioce, is seeking to represent New York consumers who purchased the following Hisense TV models:
- QD5
- QD6
- QD65
- QD7
- U7
- U7N series
According to the lawsuit, these televisions were marketed as having QLED or Quantum Dot (QD) technology but either did not contain the technology at all or "had it in such negligible amounts that it failed to provide any real benefits". The lawsuit alleges that Hisense knowingly misled consumers and engaged in unfair business practices.
This is not the first time Hisense has faced legal trouble regarding its TVs. In October 2024, another class action lawsuit was filed against the company - this one claiming that certain Hisense 4K Android TVs were manufactured with defective main boards. Customers were reporting issues such as slow performance, unresponsive inputs, app failures, and even complete power failure. The lawsuit alleged that Hisense was aware of the problem but continued selling the TVs without addressing the defects.
While Hisense has gained a fair share of popularity lately, these lawsuits do raise concerns about the company's product quality and marketing claims - potentially affecting customer trust. If the allegations are proven, affected consumers may be eligible for repairs, refunds, or compensation, depending on the lawsuit's outcome.
Hisense has not yet publicly responded to these claims, and it remains to be seen how the lawsuits will impact the company’s reputation. Customers who have purchased Hisense televisions are advised to stay informed about the lawsuit's progress and consider their legal options if they believe they were misled.
