HMD's new partnership with ZEISS marks a return to form for Nokia devices
By 2008, Nokia were the undisputed kings of the smartphone market. Their devices offered something only a select few did—innovative camera performance. Mobile cameras at that time were just a tad better than nothing but Nokia devices, those in the N-series particularly, brought something new to the table. Carl Zeiss imaging hardware. An ongoing partnership with the German optical hardware manufacturers let Nokia get the edge over the competition in terms of camera performance. Of course, qualities like durability were also important factors.
While the iPhone devices are industry fore-runners for camera performance, this deal may lead to a change in power, as Zeiss hardware coupled with clean Nokia software makes for an effective combination.
“Collaborating with ZEISS is an important part of our commitment to always deliver the very best experience for our customers." Arto Nummela, CEO of HMD Global said. "Our fans want more than a great smartphone camera, they want a complete imaging experience that doesn’t just set the standard but redefines it. Our fans expect it and, together with ZEISS, we’re delivering it – co-developed imaging excellence for all.”
This deal comes a few days after Nokia—not HMD Global—reached a collaboration agreement with Xiaomi that would see them supply the Chinese OEM with network infrastructure.
The deal with Carl Zeiss is exclusive, which means you won't be seeing Zeiss hardware on any other smartphones.
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