Notebookcheck

Nokia smartphones officially returning in 2017 under HMD Global

HMD Global currently uses the Nokia brand on a line of feature phones. Android powered smartphones are expected in 2017. (Source: Nokia)
HMD Global currently uses the Nokia brand on a line of feature phones. Android powered smartphones are expected in 2017. (Source: Nokia)
The Nokia brand will live on through HMD manufactured and distributed smartphones.

We reported earlier that Nokia smartphones might live on under another manufacturer. That news is now official, as Finland-based HMD Global officially announced today that they would be manufacturing and selling a new line of smartphones bearing the Nokia brand sometime in the first half of 2017.

Nokia, who used to be a powerhouse in the mobile phone world, has seen a drastic decline in market share over the past decade. After being purchased by Microsoft in 2014, the Nokia brand seemed to disappear, being absorbed into Microsoft’s own Lumia smartphone division. Just one year later Microsoft dispersed Nokia, writing off US $7.6 billion and laying off 7,800 employees, many of whom were former Nokia employees. The brand soon fell into obscurity, with the brand being secured by HMD for use on low-cost feature phones.

HMD is now using its branding deal to put Nokia’s name on smartphones scheduled for release in the first half of 2017. HMD has secured the rights to use the Nokia name for the next 10 years, meaning that we will likely see Nokia branded devices for years to come. The new Nokia devices will run Google’s Android OS.

Arto Nummela, CEO of HMD Global, was excited about the official announcement, stating:

“Today marks a happy and important day for HMD. Nokia has been one of the most iconic and recognisable phone brands globally for decades. The excitement of re-introducing this much-loved, well-known and trusted brand to smartphone consumers is a responsibility and an ambition that everyone at HMD shares."

HMD Global already has a “significant global foothold” in “[the] Americas, Europe, Asia, Middle East, Africa, India and China” thanks to its strong feature phone business. Time will tell if the Nokia name still carries the weight and respect it once had, and whether this branding will be enough to give HMD Global a notable piece of an already saturated smartphone market.

Be sure to check Notebookcheck.net as we continue to report on Nokia’s and HMD’s new move.

Source(s)

+ Show Press Release
Read all 1 comments / answer
static version load dynamic
Loading Comments
Comment on this article
Please share our article, every link counts!
> Notebook / Laptop Reviews and News > News > News Archive > Newsarchive 2016 12 > Nokia smartphones officially returning in 2017 under HMD Global
Sam Medley, 2016-12- 1 (Update: 2016-12- 1)
Sam Medley
Sam Medley - Review Editor - @samuel_medley
I've been a "tech-head" my entire life. After graduating college with a degree in Mathematics, I worked in finance and banking a few years before taking a job as a Systems Analyst for my local school district. I started working with Notebookcheck in October of 2016 and have enjoyed writing news articles and notebook reviews. My areas of interest include the business side of technology, retro gaming, Linux, and innovative gadgets. When I'm not hunched over an electronic device or writing code for a new database, I'm either outside with my family, playing a decade-old video game, or sitting behind a drum set.