Google leaks brand new subscription for Pixel Watch 4 and Fitbit Air

Rumors have been circulating for weeks that Google will soon be launching a fitness wristband without a display, which will cost just $99, but will require a paid subscription to use all features. This subscription will apparently not only be offered for Fitbit Air, but also for the Google Pixel Watch 4 ($309 on Amazon).

If you currently add a Pixel Watch 4 to the shopping cart in Google's Online Store, Google is recommending this new "Google Health Premium" subscription at a price of €8.99 per month. As 9to5Google discovered, the subscription is already listed in the Fitbit app, either for $9.99 per month or for $99.99 per year. The annual subscription therefore costs $20 more than Fitbit Premium. It is not yet known whether Google Health Premium is intended as a supplement or replacement for Fitbit Premium.

The new Google Health Premium logo depicts a heart filled with Google's typical color gradient. Rumors have so far suggested that this subscription will primarily unlock additional health features, led by the Fitbit Personal Health Coach. This is an artificial intelligence that can create training plans and answer questions about workouts, so the AI performs the same functions as a personal fitness trainer. As this Google Health Premium subscription is already listed in the Google Play Store and the Google Online Store, the launch is likely to be scheduled for the next few days.