Google extends the ability to advertise in YouTube searches to app developers
Google is demonstrably capable of making insane amounts of money from advertising. Therefore, developers may look to the company to maximize audiences (and, thus, downloads) for their apps. The Mountain View behemoth does indeed offer this service, which it calls App Campaigns.
They are a variation on the basic Google Ad Campaign, but are more or less auto-compiled for a given developer from the data and material submitted to the Play Store as an entry was created thereon for the app in question. In addition, the developer can also contribute their own ideas for their respective App Campaigns.
The resulting ads have heretofore been made available on many aspects of Google's on-screen network, including before, during or after YouTube videos. However, Google is now expanding this reach even further: developers can now also see their ads in the search results section of this app. Furthermore, the company is also now putting them in Google Discover (formerly Google Feed).
This new placement for developer ads is already rolling out in the United States. Developers will also be able to get their ads on Google Discover feeds on phones in Malaysia, South Africa, India, Pakistan, Canada, Brazil, Japan and Indonesia in the coming months.