Google says it has doubled sales of its Pixel phones over the past year

Google debuted its Pixel line of phones in 2016 and they've since become favorites in the enthusiast crowd, mostly due to the industry-leading software support and camera performance. In spite of that, Pixels are massive underdogs in the global market, and sell nowhere near flagships from other OEMs. 

In a new fiscal report, Google announced that it saw north of a 100% year-on-year growth in sales of its Pixel phones. That's impressive, at least without context. It's unknown just how many Pixels Google sold last year, so it's a tad hard to quantify the scope of this achievement. The company may very well have sold a million units last year, then sold over two million this time out. Of course, that's unlikely to be the case, especially since Pixel phones have slowly made their way into the mainstream market over the past eighteen months or so.

A major cause for this growth—regardless of how unquantifiable it is—is the release of the Pixel 3a and 3a XL. The mid-range phones have quickly become the best options in their price segments; in the US, at least. Both phones have also seen constant discounts, making them even more attractive to potential buyers.