New report shows that premium phones are getting more popular in India
India's premium smartphone segment has been dominated by OnePlus for a while now. The Indian smartphone market is one that places emphasis on value for money, so it's no surprise that OnePlus's high-value offerings get preference. What's more interesting is the fact that the premium segment of the market is growing in leaps and bounds.
According to Counterpoint Research, the premium segment of the market grew by 33% year-on-year. In comparison, the market as a whole grew by just less than 10%. While the mid-range segment is still the biggest by far, it's interesting to see that buyers in that market are starting to make the move to premium devices.
The growth in the premium segment is chalked up OnePlus new OnePlus 7 phones, aggressive promotions by Samsung with the S10 phones, and deals on the iPhone XR. Again, this shows that buyers in the Indian market will shell out big money if they see high-value in a product.