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New report shows that premium phones are getting more popular in India

The OnePlus 7. (Source: TechRadar)
The OnePlus 7. (Source: TechRadar)
The Indian smartphone market as a whole saw some growth in Q2 2019 but it's the premium segment of the market that really offered a surprise, with sales of devices in that segment rising by 33% year-on-year. That growth was likely due to the immense success of the OnePlus 7 phones, and deals on the Galaxy S10 and iPhone XR.
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India's premium smartphone segment has been dominated by OnePlus for a while now. The Indian smartphone market is one that places emphasis on value for money, so it's no surprise that OnePlus's high-value offerings get preference. What's more interesting is the fact that the premium segment of the market is growing in leaps and bounds.

According to Counterpoint Research, the premium segment of the market grew by 33% year-on-year. In comparison, the market as a whole grew by just less than 10%. While the mid-range segment is still the biggest by far, it's interesting to see that buyers in that market are starting to make the move to premium devices. 

The growth in the premium segment is chalked up OnePlus new OnePlus 7 phones, aggressive promotions by Samsung with the S10 phones, and deals on the iPhone XR. Again, this shows that buyers in the Indian market will shell out big money if they see high-value in a product.

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Ricci Rox
Ricci Rox - Senior Tech Writer - 1867 articles published on Notebookcheck since 2017
I like tech, simple as. Half the time, you can catch me writing snarky sales copy. The rest of the time, I'm either keeping readers abreast with the latest happenings in the mobile tech world or watching football. I worked as both a journo and freelance content writer for a couple of years before joining the Notebookcheck team in 2017. Feel free to shoot me some questions on Twitter or Reddit if it so tickles thine fancy.
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> Notebook / Laptop Reviews and News > News > News Archive > Newsarchive 2019 08 > New report shows that premium phones are getting more popular in India
Ricci Rox, 2019-08- 2 (Update: 2019-08- 2)