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Gigabyte Radeon RX 6800 series prices are a big oof for gamers compared to AMD's MSRPs: US$250 more for an RX 6800 XT-based AORUS Master variant

The price tag for the upcoming RX 6900 XT variant from Gigabyte will also likely be an eye-opener. (Image source: Gigabyte/VideoCardz)
The price tag for the upcoming RX 6900 XT variant from Gigabyte will also likely be an eye-opener. (Image source: Gigabyte/VideoCardz)
Gigabyte has just held a launch event for its AORUS brand of products where the prices for its AMD Radeon RX 6800 Series-based boards were revealed. Unfortunately for gamers, there seems to be a high premium between Gigabyte’s prices and the MSRPs offered up by AMD, with the AORUS Radeon RX 6800 XT Master board costing a hefty US$899.
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Gigabyte has delivered a big oof to gamers hoping to get their hands on a new AMD Radeon RX 6800 Series graphics card. It appears the Taiwanese manufacturer has turned a blind eye to AMD’s Manufacturer Suggested Retail Prices (MSRPs) for the RX 6800 and RX 6800 XT and thrown out some price tags that will certainly annoy many potential buyers. The prices were revealed during the AORUS AMD Radeon MAX-Covered Cooling launch event, and pointed out by VideoCardz. The three Gigabyte board price tags, and the AMD MRSPs, are as follows:

SKU AIB price AMD MSRP Difference
AORUS Radeon RX 6800 XT Master Type C 16G US$899 US$649 US$250
Gigabyte Radeon RX 6800 XT Gaming OC 16G US$849 US$649 US$200
AORUS Radeon RX 6800 Master 16G US$719 US$579 US$140

Although gamers and desktop PC builders would expect to pay more for a customized AIB product anyway, the differences between the prices of the Gigabyte boards and the AMD MSRPs are going to make a lot of shoppers balk at paying up for one. It was recently reported that AMD would cease producing reference design cards, which would certainly put AIB partners in a stronger position in terms of pricing, but Team Red soon did an about face and announced production would continue.

Of course, many users prefer buying AIB boards because of their numerous additions and advantages, such as extended I/O port configuration, overclocking potential, customized cooling solutions, bespoke software management, increased power delivery, etc. However, US$250 is a considerable difference to take into account, and it makes one wonder how much the Gigabyte Radeon RX 6900 XT Gaming OC board will cost. With the AMD MSRP at US$999 for the top-end graphics card, the Gigabyte variant could end up costing around US$1,300.

Buy the Gigabyte Radeon RX 5600 XT Gaming OC from Amazon

RX 6800 XT variant. (Image source: Gigabyte via VideoCardz)
RX 6800 XT variant. (Image source: Gigabyte via VideoCardz)
RX 6800 XT variant. (Image source: Gigabyte via VideoCardz)
RX 6800 XT variant. (Image source: Gigabyte via VideoCardz)
RX 6800 variant. (Image source: Gigabyte via VideoCardz)
RX 6800 variant. (Image source: Gigabyte via VideoCardz)

Source(s)

AORUS (YouTube channel - prices mentioned from 41:25 m in) via VideoCardz

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Daniel R Deakin
Daniel R Deakin - Managing Editor News - 2276 articles published on Notebookcheck since 2012
My interest in technology began after I was presented with an Atari 800XL home computer in the mid-1980s. I especially enjoy writing about technological advances, compelling rumors, and intriguing tech-related leaks. I have a degree in International Relations and Strategic Studies and count my family, reading, writing, and travel as the main passions of my life. I have been with Notebookcheck since 2012.
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> Notebook / Laptop Reviews and News > News > News Archive > Newsarchive 2020 12 > Gigabyte Radeon RX 6800 series prices are a big oof for gamers compared to AMD's MSRPs: US$250 more for an RX 6800 XT-based AORUS Master variant
Daniel R Deakin, 2020-12-14 (Update: 2020-12-14)