Gigabyte Radeon RX 6800 series prices are a big oof for gamers compared to AMD's MSRPs: US$250 more for an RX 6800 XT-based AORUS Master variant

Although gamers and desktop PC builders would expect to pay more for a customized AIB product anyway, the differences between the prices of the Gigabyte boards and the AMD MSRPs are going to make a lot of shoppers balk at paying up for one. It was recently reported that AMD would cease producing reference design cards, which would certainly put AIB partners in a stronger position in terms of pricing, but Team Red soon did an about face and announced production would continue.

Of course, many users prefer buying AIB boards because of their numerous additions and advantages, such as extended I/O port configuration, overclocking potential, customized cooling solutions, bespoke software management, increased power delivery, etc. However, US$250 is a considerable difference to take into account, and it makes one wonder how much the Gigabyte Radeon RX 6900 XT Gaming OC board will cost. With the AMD MSRP at US$999 for the top-end graphics card, the Gigabyte variant could end up costing around US$1,300.

Buy the Gigabyte Radeon RX 5600 XT Gaming OC from Amazon

AORUS (YouTube channel - prices mentioned from 41:25 m in) via VideoCardz