General Motors plans to launch EVs from brands like Cadillac and Chevrolet in Europe
General Motors plans to return to the European market with an all-electric range of vehicles. This aligns with the company's broader target of a fully electric line-up by 2035. In an interview with Autocar, Mahmoud Samara, President & Managing Director of General Motors Europe, provided further details about the move.
According to Samara, GM is "very confident we will be a substantial player" in the electric vehicle market in Europe. They cited the high demand for EVs in Europe compared to the US as an essential factor in the decision. General Motors will bring its American brands to European rather than using region-specific brands. Samara noted, "Chevrolet is a global brand, Cadillac is a global brand, Hummer is a global brand, so we have global brands that are fit for purpose".
The European arm of GM was established last year; it is currently unclear exactly when the company will launch its EVs in the market and how they will roll out. The MD did not confirm which models would be available, but rumors suggest that the Chevrolet Blazer and Equinox models could be available.
Another popular option would be the Cadillac Lyriq, a competitor to the Audi E-Tron. The latest model of the American EV has a 312-mile (~502 km) range, which can be topped up to 76 miles in 10 minutes with a 190 kW charger. All-wheel and rear-wheel drive options are available, and the vehicle starts at US$62,990.