Polestar study suggests US drivers do not buy EVs for environmental reasons as record 50,000 global orders taken
Research conducted by Polestar suggests that American drivers do not purchase electric vehicles for environmental reasons. The study found that 55% of US drivers bought an EV for a reason other than reducing their fossil fuel consumption.
In-vehicle technology, such as the infotainment system and connectivity, was the top argument for people switching to electrified cars. Polestar suggests that its in-vehicle technology gives customers “everything they want in an environmentally friendly package”. It claims that it was the first company to use a Google-developed infotainment system, with built-in Google Assistant voice controls and Google Maps.
Another reason given for buying an electric vehicle was the buyer's image, with 12% of Gen Z respondents listing their appearance as the most important factor for moving away from a car with an internal combustion engine. The study also revealed that Millennials placed more confidence in electric car brands than Baby Boomers, with 58% versus 27% of respondents agreeing. The survey was carried out by market research company OnePoll, which surveyed over 5,000 American drivers earlier this year.
In another recent announcement, Polestar posted its financial results for the first half of 2022. The company stated it had seen record deliveries, around 21,200 cars, a 125% increase compared to the same period last year. Global orders were also up at 50,000, a 350% year-on-year improvement. In the statement, Polestar re-affirmed that it is targeting 50,000 car deliveries by the end of the year.
