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EVGA and ZOTAC raise the prices of the NVIDIA GeForce RTX 30 series by an average of 10% over MSRP with a peak increase of US$350

The price of the ZOTAC GAMING GeForce RTX 3090 Trinity has risen by US$350. (Image source: ZOTAC)
The price of the ZOTAC GAMING GeForce RTX 3090 Trinity has risen by US$350. (Image source: ZOTAC)
EVGA and ZOTAC have followed ASUS in increasing the price of their NVIDIA GeForce RTX 30 series custom cards. The changes range from 4% to 23%, which correlate to price increases of between US$70 and US$350. Overall, prices hikes average 10% across over 30 cards.
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ASUS is not the only NVIDIA board partner to have raised its prices. Now, EVGA and ZOTAC have done the same with increases of anywhere from US$70 to US$350. Based on data from The Wayback Machine, price rises average US$86.13 split between 31 SKUs, which corresponds to a percentage increase of 10%.

The prices of the majority of SKUs have gone up by US$70 though, while 24 of that 31 have risen by US$80. However, ZOTAC has upped the GAMING GeForce RTX 3090 Trinity by US$350, which skews the average somewhat. Nonetheless, a 10% increase on MSRP is a blow for consumers.

EVGA had the following to say about why it felt it was necessary to raise the prices of its GeForce RTX 30 series cards between US$70 and US$90:

Due to ongoing events, EVGA has made price adjustments on the GeForce RTX 30 Series products. This change was necessary due to several factors and will be effective January 11, 2021. EVGA has worked to reduce and minimize these costs as much as possible. For those who are currently in the EVGA.com Notify Queue system or Step-Up Queue, EVGA will honor the original MSRP pricing through April 16th, 2021 if your purchase position is processed before this date.

Sadly, price increases do not correlate with improved stock levels of NVIDIA's latest GPUs. On the contrary, stock levels will remain woeful for a few months yet, as we have also reported.

There is a lot of variance with the price changes of EVGA and ZOTAC graphics cards. (Image source: Notebookcheck)
There is a lot of variance with the price changes of EVGA and ZOTAC graphics cards. (Image source: Notebookcheck)
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Alex Alderson
Alex Alderson - Senior Tech Writer - 3834 articles published on Notebookcheck since 2018
Prior to writing and translating for Notebookcheck, I worked for various companies including Apple and Neowin. I have a BA in International History and Politics from the University of Leeds, which I have since converted to a Law Degree. Happy to chat on Twitter or Notebookchat.
contact me via: @aldersonaj
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> Notebook / Laptop Reviews and News > News > News Archive > Newsarchive 2021 01 > EVGA and ZOTAC raise the prices of the NVIDIA GeForce RTX 30 series by an average of 10% over MSRP with a peak increase of US$350
Alex Alderson, 2021-01-13 (Update: 2021-01-13)