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DuckDuckGo, the privacy-focused search engine, grows daily searches by 50% to 30 million

Image source: DuckDuckGo
Image source: DuckDuckGo
DuckDuckGo is quickly becoming a popular alternative to Google's increasingly invasive search engine. The privacy-focused search tool just announced hitting 30 million searches a day. While this is a far cry from the 3.5+ billion searches Google enjoys, it marks a 50% growth for DuckDuckGo, positioning the search engine for rapid growth without relying on tracking users.

It’s almost common knowledge that most internet giants like Google and Facebook make a massive profit from selling your personal information. Thankfully, there are a few privacy-focused alternatives to most web services that don’t track your browsing use. One of these recently reported major growth over the past year. Search engine DuckDuckGo now gets 30 million searches a day, a 50% increase in a little less than a year.

Founded 10 years ago, DuckDuckGo is a search engine that doesn’t track user data. Rather, they track only the keywords that are used, not the people that used them. Using this data, DuckDuckGo then uses this data to sell advertising space based on keywords instead of user data. This model is the primary revenue driver for the search engine, and while it isn’t as lucrative as Google’s model of targeting specific users, it is better for the end consumers as they retain their privacy and anonymity.

DuckDuckGo hit 10 million searches a day about 3 years ago and hit 20 million a little less than a year ago. Some of this growth is surely due to an increased awareness of how other services (primarily Google) treat user data. Many users across the internet have expressed extreme discontent to being tracked, which has spurred other companies to offer privacy-focused services. DuckDuckGo isn’t the only Google-alternative that doesn’t track users, but based on these growth numbers, it may be one of the most popular.

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> Notebook / Laptop Reviews and News > News > News Archive > Newsarchive 2018 10 > DuckDuckGo, the privacy-focused search engine, grows daily searches by 50% to 30 million
Sam Medley, 2018-10-11 (Update: 2018-10-11)
Sam Medley
Sam Medley - Review Editor - @samuel_medley
I've been a "tech-head" my entire life. After graduating college with a degree in Mathematics, I worked in finance and banking a few years before taking a job as a Systems Analyst for my local school district. I started working with Notebookcheck in October of 2016 and have enjoyed writing news articles and notebook reviews. My areas of interest include the business side of technology, retro gaming, Linux, and innovative gadgets. When I'm not hunched over an electronic device or writing code for a new database, I'm either outside with my family, playing a decade-old video game, or sitting behind a drum set.