Despite backlash, LG is going to sell iPhones and other Apple products after all
It was no surprise when a few months ago LG announced the closure of its mobile division due to unsustainably low sales figures. Even though the fate of LG-branded smartphones is officially sealed, it does not mean that the company is exiting the smartphone business entirely. Despite backlash from the South Korean business community, LG has reportedly come to an agreement to sell the iPhone and other Apple products in its home country.
According to a report by the Herald Economic Daily, the approximately 400 LG stores in South Korea will start selling the iPhone 12 (US$729 on Amazon) and other Apple products in August. Customers will also be able to buy iPads and even Apple Watches from LG, whereas Mac products are explicitly excluded from the deal. LG is still planning to sell its own line of laptops, which is much more competitive than the unsuccessful ThinQ flagship series of smartphones. In our recent review, the LG Gram 16 notebook received a lot of praise for its light chassis and impressive battery life.
It's understandable that LG does not want to advertise shiny new MacBooks next to the LG Gram in its own stores. In general, the agreement between LG and Apple still appears to be a bit peculiar, and it remains to be seen if this unusual business model will succeed in South Korea.