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LG releases its "unprecedented" rollable TV to the US market at an extensive price

The SIGNATURE OLED R is now available in the US. (Source: LG)
The SIGNATURE OLED R is now available in the US. (Source: LG)
The SIGNATURE OLED R is a first-gen rollable TV, and as such incorporates cutting-edge technology in order to come in a completely new, motor-powered form-factor. However, its novel features come at a sky-high price, as US customers who go to LG.com to order its single 65-inch SKU are about to find out.

LG finally announced the SIGNATURE OLED R as the production-grade version of its long-awaited rollable TV. This new kind of big screen is capable of arriving curled up in its own housing, thus eliminating the need to so much as mount it to a wall.

This box also functions as the SIGNATURE OLED R's 4.2 channel speakers rated for a total of 100W of audio power enhanced with Dolby Atmos. This dual function also allows for a unique function of this TV: Line View, by which the ultra-premium 4K flexible OLED display unfurls partially in order to display effects such as EQs for audio, informed by Dolby Vision IQ.

It follows that the user also has the option to use the device as standalone speakers at will (in LG "Zero View" mode). Then again, when fully deployed, the viewer might benefit from "best-in-class visuals" delivered by the OEM's ThinQ AI, powered by a 4th-gen α9 intelligent processor. It can also function as a smart-home hub thanks to Google Assistant and Amazon Alexa support.

However, all this state-of-the-art TV tech and specs have come to its latest market, the United States, at a price. LG has announced that its single size option, the 65RX, can now be ordered in this country at no less than $100,000.

Shop the LG C1 (2021) series on Amazon

The SIGNATURE OLED R in its various modes. (Source: LG)
The SIGNATURE OLED R in its various modes. (Source: LG)

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> Notebook / Laptop Reviews and News > News > News Archive > Newsarchive 2021 07 > LG releases its "unprecedented" rollable TV to the US market at an extensive price
Deirdre O'Donnell, 2021-07-19 (Update: 2021-07-19)