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LG's cutting edge rollable TV hits the market for US$87,000, hints at future smartphone or tablet applications

LG's rollable 65-inch Signature OLED R TV has gone on sale in Korea for around US$87,000. (Image: LG)
LG's rollable 65-inch Signature OLED R TV has gone on sale in Korea for around US$87,000. (Image: LG)
LG has finally released its Signature OLED R rollable television. The device uses a 65-inch flexible OLED panel that can roll out of sight into its base, which is designed to look like a piece of furniture when not in use. It also hints at the potential for LG to transfer the same display technology into a future smartphone-tablet hybrid.
Sanjiv Sathiah,
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LG has long been at the forefront of flexible OLED panels. Back in 2013, the LG Flex smartphone was the first on the market to adopt a new form factor that leveraged a flexible P-OLED panel. It has continued developing the technology unveiling its most extreme implementation at CES 2019 in the form of its 65-inch Signature OLED R TV. The company announced today that it is finally available for sale starting in its home market of South Korea priced at around US$87,000.

It is a lot of money and the TV is clearly targeted at well-heeled early adopters. However, it does deliver a unique experience that no other TV on the market offers. The display can roll away into its base completely out of sight, or it can be partially rolled away to change the display aspect ratio -- for people who hate black bars on their screen, this is the expensive solution. The Kvadrat speaker cover tucked into the base can be had in one of four colors to suit the interior decor of each buyer's house.

There are hints that LG could be planning a smartphone-tablet hybrid using similar rollable display technology in the near future. It has filed patents for mobile devices with rollable displays and the launch of its flagship Signature OLED R TV suggests that it has perfected the technology. The stratospheric pricing of the TV, however, does raise concerns that any mobile device it launches in the near future with the technology will be expensive. Hopefully, like most things in tech, the price should come down in time.

Sale off now on Amazon - LG OLED55BXPUA Alexa Built-In BX 55" 4K Smart OLED TV

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Sanjiv Sathiah
Sanjiv Sathiah - Senior Tech Writer - 1226 articles published on Notebookcheck since 2017
I have been writing about consumer technology over the past ten years, previously with the former MacNN and Electronista, and now Notebookcheck since 2017. My first computer was an Apple ][c and this sparked a passion for Apple, but also technology in general. In the past decade, I’ve become increasingly platform agnostic and love to get my hands on and explore as much technology as I can get my hand on. Whether it is Windows, Mac, iOS, Android, Linux, Nintendo, Xbox, or PlayStation, each has plenty to offer and has given me great joy exploring them all. I was drawn to writing about tech because I love learning about the latest devices and also sharing whatever insights my experience can bring to the site and its readership.
contact me via: @t3mporarybl1p
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> Notebook / Laptop Reviews and News > News > News Archive > Newsarchive 2020 10 > LG's cutting edge rollable TV hits the market for US$87,000, hints at future smartphone or tablet applications
Sanjiv Sathiah, 2020-10-20 (Update: 2020-10-20)