Collectors cleaned out Casio's GA-2100 G-Shock x Coca-Cola collab in minutes
Casio had warned buyers it would be limited — one per customer, no exceptions. It turns out even that caveat was pretty generous. The GA-2100CC-3A, which is the newest special edition G-Shock collaboration with Coca-Cola in Casio's lineup, celebrates the beverage giant's 140th anniversary. Earlier today (May 15), the watch sold out almost immediately after going live on the UK Casio store at £160 (~$214).
The watch is built on the GA-2100 platform, but it's better known as the CasiOak. That alone guarantees attention for any new collab drop on the platform, but the Coca-Cola partnership likely pushed demand well beyond the usual G-Shock buyers. The design is built around a translucent green resin case, and a strap inspired by Coca-Cola's iconic glass bottle. There's a textured brown dial with bubble-like patterns. Rose-gold hour markers and hands lend some contrast to the design as well. A neat little detail is the small red bottle at the 9 o'clock position, which doubles up as the day-of-week indicator. The caseback has an engraving of a bottle-cap. Lastly, the watch ships in exclusive themed packaging.
Under the hood it's all standard G-Shock — 200-meter water resistance, Carbon Core Guard construction, shock resistance, world time across 31 time zones, and a three-year battery. In Japan, the watch launched via an online lottery on the Casio Japan site at ¥27,500 (roughly $172). Casio has adopted this precisely because of the demand these drops generate. The UK got a direct sale instead - and this was the result. The previous Coca-Cola G-Shock, the DW6900CC23-3, came out in 2023 and was limited to the US and Mexico with no UK release. Essentially, this is the UK debut of GA-2100CC-3A, and clearly a sought-after one for British collectors, many of whom had been locked out of the last collab entirely. No release plans for the US or European Union have been announced as of writing.
Alternatively, you can check out the Casio G-Shock GA-2100-1A on Amazon.
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