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Apple Vision Pro: Timely Chinese-market availability in doubt thanks to Huawei trademarking conflict

Time for XR market popcorm? (Source: Huawei)
Time for XR market popcorm? (Source: Huawei)
In choosing an official product name for its "first spatial computer", Apple apparently blanked on the fact that another major electronics OEM also calls its flagship AR glasses the "Vision" series. Furthermore, it seems that Huawei did in fact trademark the name Vision Pro in China well in advance, meaning the Cupertino-based giant may now have a problem introducing its first-gen XR headset to that major market.

The official Apple.cn Newsroom has yet to include a dedicated link on the "spatial computing" revolution unveiled to the rest of the world during the potentially propitious WWDC23 keynote. Now, a possible explanation for this discrepancy has been uncovered: it seems the Cupertino behemoth has committed a rare slip-up in trademarking its inaugural extended-reality (XR) headset.

According to Chinese sleuths online, the term "Vision Pro" has been claimed as a trademark - by Huawei, and up to 4 years ago. The OEM has reportedly registered the IP with domestic authorities in May 2019, in an application approved in November 2021.

Therefore, Huawei, not Apple, holds that trademark and will do so until 2031 - albeit in China only. There is no indication that the former's application has anything to do with the latter (and any plans it might have to take over the tech world with its new hardware); it is more likely a reflection of plans for higher-end versions of the current Vision Glass product.

Accordingly, it will be interesting to see if signs of a Vision Pro from Huawei emerge, especially in the face of its impending Apple namesake. Furthermore, the IP conflict might have ramifications for its rumored subsequent "vanilla" variant.

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A new report finds the term Vision Pro has been trademarked in China, but not by Apple. (Source: Kuaitech via MyDrivers)
A new report finds the term Vision Pro has been trademarked in China, but not by Apple. (Source: Kuaitech via MyDrivers)

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> Expert Reviews and News on Laptops, Smartphones and Tech Innovations > News > News Archive > Newsarchive 2023 06 > Apple Vision Pro: Timely Chinese-market availability in doubt thanks to Huawei trademarking conflict
Deirdre O'Donnell, 2023-06-13 (Update: 2023-06-13)