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Amazon account banned on Amazon-owned Twitch

Amazon has just managed ban itself on Twitch
Amazon has just managed ban itself on Twitch
Twitch has strict community guidelines, and they seem to work better than the legislation of many countries in the world. The official Spanish-language Amazon Prime Video channel was suspended from Twitch (which is owned by Amazon) on Sunday, shortly after a presenter accidentally revealed her breast during a live show.

Online regulations are quite strict these days across most streaming platforms and Twitch is no exception. However, the latest noticeable event in the field looks at least a bit funny since it can be said that Amazon has just managed to ban itself. To be more accurate, we are talking about suspending the official Spanish-language Amazon Prime Video channel from Amazon-owned Twitch.

The event took place on Sunday and no public reason was given, but it took place shortly after a live talk show (Esto es un Late) during which a presenter appeared to accidentally reveal her breast. According to the community's guidelines, "For those who present as women, we ask that you cover your nipples. We do not permit exposed underbust" and it doesn't stop here. For Twitch, a focus on "breasts, buttocks, or pelvic region" is also forbidden and considered to be "sexually suggestive content" even when those areas are covered by clothing.

Kotaku reports that this is the first time any Amazon-owned brand receives the ban hammer from Twitch. Back in 2018, Twitch revised the dress code after many female streamers pushed the boundaries of what was supposed to be decent clothing, ending up as being labeled "booby streamers" by critics. Earlier this year, Twitch streamer Amouranth received a cold shower from the platform although she had not broken any specific rule.

Back in the late 1950s, Elvis Presley was censored on The Ed Sullivan Show and the entire story is worth checking out for those who missed it so far. Although more than six decades have passed ever since, sometimes absurd censorship seems to hit where we expect it the least (to make it clear, I am not referring to the Amazon vs. Amazon problem mentioned earlier).

Do you think that Twitch was right to ban the Spanish-language Amazon Prime Video channel or not? As usual, feel free to share your opinion with us in the comments section.

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Codrut Nistor, 2021-12-22 (Update: 2021-12-22)