Samsung's Q3 lead in the smartphone market emerges unscathed from an overall decline inflicted by 2021 supply-chain issues

The volume of shipments in the smartphone market worldwide reportedly contracted by 6% YoY in 3Q021, a shrinkage mainly associated by the impact of the silicon crisis on this industry. In fact, this situation has now reached an extent that has caused Canalys' Principal Analyst Ben Stanton to use the phrase "chipset famine" in the group's latest report.

Nevertheless, Samsung was able to hang on to the lead it had established for 3Q02020: its share remained at 23%: the same as that of the previous third quarter. Xiaomi had been second in this respect in 2020, but has now fallen to #3 in terms of smartphone shipments over the last 3 months, as its share was also flat at 14%, whereas that of Apple rose from 12% to 15%.

There is better news for BBK Electronics companies in this report, as Vivo and OPPO posted a share of approximately 10% each (an increase of ~1% YoY apiece) to grab the 4th and 5th places in the market respectively.

Finally, Canalys anticipates that sales will rise in 4Q2021, as they typically do thanks to winter holiday specials - however, it is possible that this year's discounts and offers will be relatively few and far between thanks (yet again) to reduced component supply.

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