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Nvidia allegedly halting RTX 3000 production this October to keep prices as high as possible until 1H22

Gamers have had to put up with a shortage of graphics cards for a while. (Image source: Unsplash).
Gamers have had to put up with a shortage of graphics cards for a while. (Image source: Unsplash).
Moore's Law Is Dead is back with quite the allegation. Unnamed sources of his are claiming that Nvidia may try to halt the production of all its RTX 3000 gaming GPUs in late October in order to keep street prices as high as possible until next year, when refreshed models could make these inflated prices the norm. This move might also be planned in order to mitigate a possible price crash caused by miners dumping many GPUs after Ethereum goes full POS.
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According to sources close to Tom from Moore’s Law Is Dead, Nvidia is not only trying to convince AIB partners to use cheaper cooling solutions for Intel’s ARC non-reference cards, but Team Green is also planning an “ultimate play” scheme that involves the halting of RTX 3000 gaming GPU production at the end of October.

Supply for the higher-end Ampere cards is still quite flimsy due to ongoing shortages and the increasing prices from the last few months are clearly reflecting that, yet Nvidia apparently managed to secure enough production from Samsung to hit projected sale targets for Q4 2021. Halting the supply this early could prevent a price crash occurring in Q2 2022, so Tom's sources allege that Nvidia’s goal is to artificially keep “fake MSRP” prices as high as possible until it launches refreshed or next gen GPUs with similar pricing schemes, making these inflated prices the new norm.

As per one of Tom’s sources, “at this point, it is more important to find a way to keep SUPER refresh prices as high as possible next year than it is to make extra money meeting demand this quarter.” These new refreshes are supposed to come with at least 12 GB VRAM to make them more appealing for gamers. Other sources report that Nvidia will significantly reduce shipments in Q4 and they are suggesting that this is an intentional decision. This has nothing to do with hoarding or wafer pricing disputes with Samsung, apparently. And gamers are supposed to swallow the inflated prices, even though AMD and Intel may have better value propositions, but still not backed by satisfactory supplies.

We also know that miners could dump a lot of cards when Ethereum becomes completely proof-of-stake and thus unminable, so there are some wild market movements likely on the horizon.

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Bogdan Solca
Bogdan Solca - Senior Tech Writer - 1630 articles published on Notebookcheck since 2017
I first stepped into the wondrous IT&C world when I was around seven years old. I was instantly fascinated by computerized graphics, whether they were from games or 3D applications like 3D Max. I'm also an avid reader of science fiction, an astrophysics aficionado, and a crypto geek. I started writing PC-related articles for Softpedia and a few blogs back in 2006. I joined the Notebookcheck team in the summer of 2017 and am currently a senior tech writer mostly covering processor, GPU, and laptop news.
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> Notebook / Laptop Reviews and News > News > News Archive > Newsarchive 2021 10 > Nvidia allegedly halting RTX 3000 production this October to keep prices as high as possible until 1H22
Bogdan Solca, 2021-10-15 (Update: 2021-10-17)