NuraTrue Pro launches via Kickstarter as the first pair of wireless earbuds with aptX Lossless

The Melbourne, Australia-based start-up Nura already portrays its upcoming peripherals as having a TWS form-factor, yet of such an unusually large, disk-like shape that looks like it could stick out of any ear regardless of size. However, many prospective users might be inclined not to care should they really pack all the new and advanced specs for which they are currently rated on their new Kickstarter page.

They include their new banner feature of ground-breaking "lossless audio" thanks to the new Qualcomm technology necessary to unlock this supposedly audiophile level of sound quality. aptX Lossless counts 44.1kHz, 16-bit sound and a bit-rate of up to 1.2 megabits per second (Mbps) among its specs, which, according to Nura, is Bluetooth's best shot yet at transcending its normal limitations compared to wired audio.

Furthermore, the NuraTrue Pro buds are rated for spatial audio with Dirac Virtuo, adaptive active noise cancellation (AANC) and "personalized" audio through extensive EQ settings and user hearing analysis for a customized experience.

All these fancy new buzzwords notwithstanding, it is important to note that OEMs have yet to support Qualcomm aptX Lossless, meaning that the NuraTrue Pros might have very few, if any, fully compatible pairable devices on their current target shipping date of October 2022. In the meantime, however, their OEM asserts they are also backwards-compatible with the slightly older aptX Adaptive or Classic specs.

Nevertheless, personal audio fans with the enthusiasm necessary to overcome this kind of caution (and the cash to risk) can back the NuraTrue Pros for at least US$199 via their new campaign. It has only just gone live, yet has accrued over $400,000, or ~20 times its original goal, in support on Kickstarter already (correct at the time of writing).