Costs of OLED production are why the LG G7 will sport an LCD display

Reports of the LG G7 over the past few weeks have been as turpsy-turvy as they come. The device's predecessor, the G6, was launched early in 2017, so fans of the company may have expected a similar launch timeline for the G7. That wasn't to be, though, as word from multiple outlets confirmed that the company went back to the drawing board with the device.

Initially said to be named the G70, or some other nomenclatural contraption, the successor to the G6 was supposed to be the first device in that product line to utilize an OLED display. The V30 also featured one but that probably didn't go as well as LG expected, with the device receiving a lot of flak for its poor display. That, coupled with the high costs of OLED panels, means that LG will now go back to its LCD roots with the G7.

According to reports, the G7 will sport an MLCD+ display, which boasts of significantly more efficient power supply than a regular LCD panel, while still offering higher brightness. The LG G6 was hailed as having one of the best displays on the market, in any case, so it's unlikely that LG drops the ball with this.