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The LG G7 might "only" have an LCD display, but it packs some tricks up its sleeve

The LG G7 display will be super bright and color accurate. (Source: LG)
The LG G7 display will be super bright and color accurate. (Source: LG)
The forthcoming LG G7 ThinQ will be fighting an uphill battle as one of the handful of flagship Android smartphones still using an LCD display. However, its IPS LCD display will be armed with super brightness and high color accuracy.

The LG G7 ThinQ has had a troubled gestation, which includes the company opting for an LCD panel for its 2018 flagship instead of an OLED panel like most of its competition. However, it appears that it won’t be bringing a knife to a gun fight after all. The company’s latest FullVision display will feature a new technology the company is calling Super Bright, giving the panel up to an impressive 1,000 nits of brightness.

Earlier rumors had indicated that the new LCD panel would include a new white sub-pixel in its WRGB pixel array, and that looks to be how the company has achieved these new levels of brightness. The company claims that it is “the brightest and most vibrant display on the smartphone market today.” It will be a claim that will no doubt be contested by Samsung as its Galaxy S9 series can achieve over 1,100 nits of brightness, albeit for only short periods. It remains to be seen whether LG’s G7 display is able to sustain these levels brightness over extended periods.

The new 6.1-inch QHD+ (3120 x 1440 resolution) FullVision display switches from an 18:9 ratio to a new 19.5:9 ratio that LG says helps to boost the overall display-to-body ratio of the G7 over last year’s G6. According to the company, it has allowed it to make the G7 bottom bezel 50 percent slimmer. The new panel also delivers 100 percent support for the DCI-P3 color space, which is favored by photographers. With smartphone cameras increasingly replacing standalone cameras, that will be an important feature to have for some. Despite being so bright, LG has also managed to reduce power consumption on the new panel by 30 percent.

With an official unveiling of the LG G7 ThinQ coming next week, we will soon be able to experience what LG is bragging about about first hand.

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> Notebook / Laptop Reviews and News > News > News Archive > Newsarchive 2018 04 > The LG G7 might "only" have an LCD display, but it packs some tricks up its sleeve
Sanjiv Sathiah, 2018-04-25 (Update: 2018-04-25)
Sanjiv Sathiah
Sanjiv Sathiah - News Editor
I have been tech-obsessed from the time my father introduced me to my first computer, an Apple ][. Since then, I have been particularly interested in all things Apple, but also enjoy exploring and experimenting with any computing platform that I can get my hands on – I am the definitive early adopter! I have always been interested in how we can use technology to shape and improve our lives, most recently using it to record, mix and master my debut record, Acuity – Nature | Nurture.