UMIDIGI enters the Australian smartphone market via Amazon and eBay

The Australian market is one in which smartphone trends may be particularly keenly felt, due to its geographical location if nothing else. For example, new iPhone sales had stalled to such an extent in the country that a popular online store once gave a AU$320 (about US$224) discount on 512GB XS and XS Max units. Therefore, it may be a good thing that a new OEM, UMIDIGI, has entered this market.

This company is known for phones with often-attractive designs and features despite their competitive prices. For example, the F1 Play was recently released to go up against the Redmi Note 7, which vies effectively for the US$200 price-point in many countries. UMIDIGI can now sell phones like this on the Australian domains (com.au) for eBay and Amazon.

The OEM will also sell the new A5 Pro on these sites. This phone offers a FHD+ 6.3-inch display with a water-drop notch, the Helio P23 processor and 4GB of RAM for about US$150 (AU$200). It has 32GB of internal storage, although its card-tray can also accomodate microSDs of up to 256GB. It also has a 5+16+8 triple camera, which is a rare trait in a budget device.