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Toyota unveils its first electric pickup prototype as a souped-up Hilux Revo BEV truck

The electric Hilux Revo (image: Toyota)
The electric Hilux Revo (image: Toyota)
By the time Tesla's Cybertruck launches, it may have a veritable onslaught of competition in the electric pickup category and not only by Ford or Rivian. Toyota just teased its first fully electric pickup truck, too, the Hilux Revo BEV.

Toyota Motors made a surprise preview of its first battery electric pickup, aptly named Hilux Revo BEV as part of the 60th anniversary celebrations of its Thai branch. The place and timing of the electric Hilux reveal suggests that Toyota's debut electric truck could be launched for the Asian market first before its eventual release stateside.

Toyota did flash a pickup among the multitude of about 30 concept vehicles when it announced its EV strategy last year, but it was in a rendered form, whereas the Hilux Revo was present on stage with Toyota's president Akio Toyoda, complete with low-profile tires and a formidable wing over the truck's rear.

Mr. Toyoda kept mum on details like price and specs, but he did reiterate that complete and rapid electrification may not be the only way to go about sustainable transportation, and may even do more harm than good when rushed:

I am often criticized in the press because I won't declare that the automotive industry should commit 100% to BEV. I believe we need to be realistic about when society will be able to fully adopt Battery Electric Vehicles and when our infrastructure can support them at scale. Because just like the fully autonomous cars that we were all supposed to be driving by now, I think BEVs are just going to take longer to become mainstream than the media would like us to believe. And frankly, BEVs are not the only way to achieve the world's carbon neutrality goals. Personally, I would rather pursue every option not just one, options such as emission-free synthetic fuels and hydrogen. I still believe hydrogen is as promising a technology for our future as BEV.

Toyota has been at the forefront of hybrid and hydrogen vehicle technology for a good while now, so it is perfectly aware of all the sustainability challenges that the current rapid electrification push entails.

The world's largest automaker may be brought kicking and screaming to the new era, however, as it is reportedly on the cusp of a thorough EV strategy overhaul that may see some of the vehicles it teased in the beginning chucked and new ones introduced that will be conceived and produced with electric powertrain in mind from the get-go. 

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> Expert Reviews and News on Laptops, Smartphones and Tech Innovations > News > News Archive > Newsarchive 2022 12 > Toyota unveils its first electric pickup prototype as a souped-up Hilux Revo BEV truck
Daniel Zlatev, 2022-12-17 (Update: 2022-12-17)