TikTok unveils its plan to increase video length by up to 2 minutes each

TikTok's unique model of ultra-short portrait-mode videos is in arguably perfect harmony the chronically attention-deficient online world, and have from the app's beginnings. On the other hand, some users might be getting tired of being asked to "like and follow for part x" at this stage. 

Creators might also be frustrated with having to do so, and have reportedly communicated the same to the ubiquitous social media app's maker in their droves. Now, with the roll-out of a new 3-minute video upload option, TikTok has shown that it has listened.

The company's product manager Drew Kirchhoff has confirmed that the new mode is out there at present, albeit in the hands of selected contributors only to date. However, the executive has assured users in general that this new mode will become available in an update "over the coming weeks". It is rated to allow for full video management, recording and editing included, directly in-app over the new time-line limit.

Meanwhile, Instagram is planning a response in the form of an overhaul of videos on its own platform. The app's head executive Adam Mosseri has uploaded his own clip (on Twitter, ironically enough) outlining a significant shift away from its own classic photo-sharing roots and toward a focus on 4 areas it apparently now finds more important: Creators, Messaging, Shopping and Video.

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