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Google's rumored plan is to convert YouTube into a direct-sales platform

Can YouTube become the new Amazon? (Source: Pixabay)
Can YouTube become the new Amazon? (Source: Pixabay)
Any number of products, devices and software included, is showcased on YouTube every day. Now, Bloomberg reports that Google has a new project that involves linking these items to sales pages generated by the Mountain View company itself through the medium of the vlogging site. This, apparently, will allow it to cash in on the prevailing online sales boom.
Deirdre O'Donnell,

YouTube is probably one of the most prominent source of device discovery and recommendations - second only to written in-depth reviews and articles from your favorite online source, obviously. Would you want to buy the products you see on it right from the same site, though? This, apparently, is a question Google plans to answer soon.

According to Bloomberg, it will implement a new service by which it will provide links to pages for every corresponding sellable item featured in YouTube videos. These links are reportedly intended to lead to an integrated Shopify e-commerce platform as well. The service has already been soak-tested in a way that would allow vloggers to display up to 12 active product links in a "carousel" located under a given video on its page.

The online sales market has exploded in the wake of the Covid-19 pandemic (it is now thought to be worth US$2.8 trillion by 2025). This new use to which YouTube is apparently to be put may be its owner's way of getting its piece of that pie. Then again, similar Google initiatives have fizzled out in the past.

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Deirdre O'Donnell, 2020-10-12 (Update: 2020-10-12)
Deirdre O'Donnell
I became a professional writer and editor shortly after graduation. My degrees are in biomedical sciences; however, they led to some experience in the biotech area, which convinced me of its potential to revolutionize our health, environment and lives in general. This developed into an all-consuming interest in more aspects of tech over time: I can never write enough on the latest electronics, gadgets and innovations. My other interests include imaging, astronomy, and streaming all the things. Oh, and coffee.