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Razer is having way too much fun with its branding and we absolutely love it

Razer is having way too much fun with its branding and we absolutely love it (Image source: Razer)
Razer is having way too much fun with its branding and we absolutely love it (Image source: Razer)
Razer has dipped its toes into the world of toasters, cryptocurrencies, LED credit cards, chairs, gaming tablets, projectors, and now Sneki Snek plushies in the name of trees and wildlife conservation. Because why not.
Views, thoughts, and opinions expressed in the text belong solely to the author.
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In contrast to bigger brands like Lenovo, HP, or even MSI, Razer has an almost cult-like legion of loyal fans. It's hard to deny that the company's distinct design philosophy, aesthetic appeal, and marketing approach are unlike any of its competitors.

Because of Razer's unique position in the market, they are able to get away with more off-the-wall products and prototypes that would probably never work for other PC OEMs. Project Ariana, Project Linda, Project Valerie, and even a limited-run toaster are just a few examples from previous years that never came to light but still contributed to the avant-garde vision of the Razer brand. And with RazerCon 2020 behind us, it looks like the company won't be shying away from its wacky antics anytime soon as there will soon be LED-enabled Razer credit cards, posture-correcting Razer gaming chairs, and a Razer snake plush complete with its own David Attenborough-style YouTube clip.

While many of us aren't likely to buy into any of these silly purchases, we think Razer's unpredictability is a fun contrast to the yearly refresh cycle of PCs and accessories that has become routine from other brands. Our only concern is that these side projects may be distracting Razer from improving upon its core lineup of laptops. The Ice Lake Blade Stealth, for example, felt like a step backwards from the older Whiskey Lake-U version and the backlash against Razer cryptocurrency mining leaves a sour taste in our mouth. Nevertheless, these ups and downs are what make Razer so much more interesting to follow regardless of what some may think of the brand and its practices.

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Opinion by Allen Ngo
Views, thoughts, and opinions expressed in the text belong solely to the author.
Allen Ngo
Allen Ngo - Lead Editor U.S. - 4535 articles published on Notebookcheck since 2011
After graduating with a B.S. in environmental hydrodynamics from the University of California, I studied reactor physics to become licensed by the U.S. NRC to operate nuclear reactors. There's a striking level of appreciation you gain for everyday consumer electronics after working with modern nuclear reactivity systems astonishingly powered by computers from the 80s. When I'm not managing day-to-day activities and US review articles on Notebookcheck, you can catch me following the eSports scene and the latest gaming news.
contact me via: @AllenNgoNBC
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> Notebook / Laptop Reviews and News > News > News Archive > Newsarchive 2020 10 > Razer is having way too much fun with its branding and we absolutely love it
Allen Ngo, 2020-10-11 (Update: 2020-10-13)