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The Samsung Galaxy S20+ BTS Edition sold out in just an hour

The S20+ BTS Edition sold out about as quickly as expected. (Source: Samsung)
The S20+ BTS Edition sold out about as quickly as expected. (Source: Samsung)
Samsung announced the Galaxy S20+ BTS Edition a few days ago, and it went on pre-order yesterday, with the purple Buds+ BTS Edition as a bonus. To absolutely no one's surprise, the phone has proven to be a masterstroke by Samsung, as it sold out within an hour.
Ricci Rox,
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Samsung announced the Galaxy S20+ BTS Edition a few days ago as a means to appeal to fans of the K-Pop band, marketing it as an "exclusive opportunity for fans worldwide to connect more closely than ever with their favorite band". The Galaxy S20+ BTS Edition went on pre-order yesterday and to absolutely no one's surprise, is already sold out. 

In fact, the phone was sold in under an hour—a testament to the dedication of BTS fans worldwide. While Samsung didn't provide information on exactly how many units were made available, it's easy to deduce the numbers were well up in the thousands. 

It helps that the BTS Galaxy S20+ wasn't excessively priced, as has become the norm with some special edition products. The regular S20+ had a price of about 1.5 million Won⁠—US$1240⁠—for both the phone and the Galaxy Buds+ on pre-order. The BTS Edition also offers the phone and the purple Buds+ BTS Edition, but for 1.6 million Won⁠—US$1320. That's just US$80, or a 6% difference in pricing. That's a premium BTS fans were willing to pay.

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Ricci Rox
Ricci Rox - Senior Tech Writer - 1836 articles published on Notebookcheck since 2017
I like tech, simple as. Half the time, you can catch me writing snarky sales copy. The rest of the time, I'm either keeping readers abreast with the latest happenings in the mobile tech world or watching football. I worked as both a journo and freelance content writer for a couple of years before joining the Notebookcheck team in 2017. Feel free to shoot me some questions on Twitter or Reddit if it so tickles thine fancy.
contact me via: @riccirox, LinkedIn
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> Notebook / Laptop Reviews and News > News > News Archive > Newsarchive 2020 06 > The Samsung Galaxy S20+ BTS Edition sold out in just an hour
Ricci Rox, 2020-06-20 (Update: 2020-06-20)