The OnePlus 6 sold more than one million phones in its first 22 days on the market
Let’s do some math. What is 1 + 6 + 999,993? The answer is the number of OnePlus 6 smartphones sold in less than a month.
OnePlus CEO Pete Lau told Business Insider in a recent interview that the latest “flagship killer” from the Chinese company has eclipsed one million units sold. The OnePlus 6 hit this landmark faster than any other device in the company’s history, reaching one million sales within its first 22 days on the market.
In light of juggernauts like Samsung and Apple, this isn’t terribly impressive. Even smaller players in the smartphone industry, like LG, routinely see their flagship devices join the million sales club within a few weeks (if not days) of release. However, considering OnePlus’s smaller presence among smartphone consumers and the fact that OnePlus doesn’t sell their phones through carriers or traditional brick-and-mortar retailers, one million sales within a month is fairly impressive.
What may be more impressive to aficionados is that the 6 hit one million sales faster than the 5 and 5T despite the higher price tag of the newer device. OnePlus made waves upon the introduction of its first phone, the One, which offered flagship specs at USD $300. Since then, the company has steadily raised the price on each successive release. The 6, released last month, is priced at a divisive $530. While still nowhere near as expensive as the latest from Apple and Samsung, it’s still a slight bit higher than the OnePlus 5, which came in at $480.
In spite of the criticism of its price, the OnePlus 6 is a bonafide success, the company’s biggest one to date. Considering flagship smartphone prices as a whole seem to be targetting $1000 or more, the next device from OnePlus may seem like an absolute bargain, even if it’s priced $250 more than the original One.