Tesla expands Cybertruck availability beyond North America with South Korea launch

Tesla has officially announced the launch of the Cybertruck outside North America for the first time. The battery-powered pickup truck is now available in South Korea.

The Cybertruck was revealed in 2019 but has only been sold in three countries: the US, Canada, and Mexico, despite reportedly accumulating over a million pre-orders. Sales have not turned out the way company CEO Elon Musk had hoped, who had optimistically planned for an initial 250,000-unit production run per year.

The news of the availability was shared on X by Tesla Korea’s account. The post is reproduced below as translated by Grok:

Bold Future Luxury, Lands in Korea

Opening a new horizon of innovation and style, the Tesla Cybertruck is finally launching in Korea.

Dear customers who have reserved the Cybertruck, please log in to your Tesla account within the period below to confirm your order.

We wish you the start of your bold journey.

Order confirmation period: August 29, 2025 – September 4, 2025

Official guide: http://blog.naver.com/teslakr_official/223978467668

*If you do not confirm your order within the specified period, your original reservation date will not be recognized.*

Many Tesla fans would have expected the Cybertruck to launch next in Europe. However, the American automaker is popular in the East Asian country, where it sold over 7,000 cars in July. It makes sense that Tesla would use the market to test the waters outside North America.

The Cybertruck will start at approximately US$104,000 in South Korea, significantly more expensive than in its home country.