Steam is currently hosting three regional showcases that bring curated selections of local games to a global audience without the fanfare of a front page banner. Each event is a third-party festival organised by local industry bodies or event organisers, offering a direct channel for studios to connect with players worldwide.
Live through 22 August, Hari Game Indonesia 2025 is spearheaded by the Asosiasi Game Indonesia and features 86 Indonesian made-games. Titles such as the tactical RPG Kriegsfront Tactics and the story driven Troublemaker 2: Beyond Dream highlight the country's move into genres long dominated by Western and Japanese studios, though no discounts are currently visible for these titles.
The Ukrainian Games Festival 2025 began on 14 August and will continue through 21 August. The festival features deep discounts of up to 90% on major franchises like S.T.A.L.K.E.R., Metro, Cossacks, and Sherlock Holmes, as reported by Gagadget.
Running the longest of the three, the BIC Festival 2025: Busan Indie Connect Festival has been live since 8 August and will end on 29 August. The Festival is recognised for championing experimental gameplay and genre blending titles, it offers international players access to projects that might otherwise remain regional, with no explicit discount information currently available.
By enabling local associations to curate their own event pages, Valve is expanding the reach of distinctive regional projects. For players, these festivals provide a steady influx of games beyond the usual release cycle, while developers gain visibility during an increasingly competitive summer season.