Sega to buy Angry Birds creator Rovio for EUR€706 million (roughly US$771 million)
Sega, one of the largest gaming companies in the world, is buying Rovio, the studio that created Angry Birds, for EUR€706 million (roughly US$771 million as of press time). The purchase is part of Sega's strategy to invest more heavily in mobile gaming.
Sega Sammy (more commonly known as Sega) today confirmed its plans to buy Rovio, the studio that developed the smash mobile hit Angry Birds, for EUR€706 million (roughly US$771 million, as of press time).
The deal will consist of Sega purchasing Rovio stock at €9.25 per share, which is about a 19% premium over Friday's close. Rovio's purchase is a part of Sega's strategy to lean more heavily into mobile gaming.
According to Sega Sammy CEO Haruki Satomi:
In the rapidly growing global gaming market, the mobile gaming market has especially high potential, and it has been Sega's long-term goal to accelerate its expansion in this field.
Sam Medley - Senior Tech Writer - 1283 articles published on Notebookcheck since 2016
I've been a computer geek my entire life. After graduating college with a degree in Mathematics, I worked in finance and banking a few years before taking a job as a database administrator. I started working with Notebookcheck in October of 2016 and have enjoyed writing news and reviews. I've also written for other outlets including UltrabookReview and GeeksWorldWide, focusing on consumer guidance and video gaming. My areas of interest include the business side of technology, retro gaming, Linux, and innovative gadgets. When I'm not writing on electronics or tinkering with a device, I'm either outside with my family, enjoying a decade-old video game, or playing drums or piano.