Notebookcheck
, , , , , ,
search relation.
, , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,
 

Samsung sued by Australian consumer watchdog over water resistance claims

False advertising? Samsung in hot water for allegedly "deceptive" marketing in Australia. (Source: Samsung)
False advertising? Samsung in hot water for allegedly "deceptive" marketing in Australia. (Source: Samsung)
Samsung is being sued in Australia by its consumer watchdog for allegedly making misleading claims about the water resistance of its Galaxy smartphones in its marketing. The Australian Competition and Consumer Commission (ACCC) claims Samsung suggested customers could use their phones while under water or in the ocean.
Sanjiv Sathiah,
, , , , , ,
search relation.
, , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,
 

Australia's consumer watchdog the Australian Competition and Consumer Commission (ACCC) has accused Samsung of misleading customers with its advertising. According to the ACCC, the company made "false, misleading and deceptive" claims about the ability of its Galaxy smartphones to operate either under water or while in the ocean. The legal action focuses on over 300 Samsung advertisements depicting people in a range of situations using their smartphones in ways that appear to exceed the technical specifications of an IP68 water resistance rating.

"The ACCC alleges Samsung's advertisements falsely and misleadingly represented Galaxy phones would be suitable for use in, or for exposure to, all types of water, including in ocean water and swimming pools, and would not be affected by such exposure to water for the life of the phone, when this was not the case," said Rod Sims, the ACCC chairman. Samsung itself has acknowledged that water resistance is an important factor influencing Australian consumer decisions when they choose what mobile phone to purchase," Mr Sims added. "Samsung showed the Galaxy phones used in situations they shouldn't be to attract customers."

Unsurprisingly, Samsung has indicated that it will defend itself against the allegations levelled at it by the ACCC. ""Samsung stands by its marketing and advertising of the water resistancy of its smartphones," a company spokesperson said. "We are also confident that we provide customers with free-of-charge remedies in a manner consistent with Samsung's obligations under its manufacturer warranty and the Australian Consumer Law."

The phones listed in the ACCC suit include the Galaxy S10e, S10, S10 Plus, S9, S9 Plus, S8, S8 Plus, S7, S7 Edge, Note 9, Note 8, Note 7, A8, A7, and A5. The ACCC suit seeks penalties, restitution for consumers, injunctions, corrections, along with court costs and other remedies.

Read all 2 comments / answer
static version load dynamic
Loading Comments
Comment on this article
Sanjiv Sathiah
Sanjiv Sathiah - Senior Tech Writer - 1262 articles published on Notebookcheck since 2017
I have been writing about consumer technology over the past ten years, previously with the former MacNN and Electronista, and now Notebookcheck since 2017. My first computer was an Apple ][c and this sparked a passion for Apple, but also technology in general. In the past decade, I’ve become increasingly platform agnostic and love to get my hands on and explore as much technology as I can get my hand on. Whether it is Windows, Mac, iOS, Android, Linux, Nintendo, Xbox, or PlayStation, each has plenty to offer and has given me great joy exploring them all. I was drawn to writing about tech because I love learning about the latest devices and also sharing whatever insights my experience can bring to the site and its readership.
contact me via: @t3mporarybl1p
Please share our article, every link counts!
> Notebook / Laptop Reviews and News > News > News Archive > Newsarchive 2019 07 > Samsung sued by Australian consumer watchdog over water resistance claims
Sanjiv Sathiah, 2019-07- 5 (Update: 2019-07- 5)