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Samsung gives iPhone users a taste of the "other side" with iTest web app

One UI? On my iPhone? (Image via MacRumors)
One UI? On my iPhone? (Image via MacRumors)
A new web app from Samsung New Zealand helps iPhone users try out Samsung's smartphone interface without buying a new phone. The iTest app is an interactive simulation of Samsung's One UI. However, many of the "apps" and features don't work, limiting the effectiveness of the marketing campaign.
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Samsung and Apple are the undoubted kings of the Smartphone world, and each company’s users are typically entrenched in their respective camps. But iPhone users wanting to “sample the other side” can try out the Samsung experience via a new web app.

The app, which Samsung calls iTest, is essentially a website that iPhone users can add to their home screen to get a feel for Samsung’s interface. The simulated UI will send text messages and phone calls from fake people giving tips about how to use a Samsung phone, has tutorials and walkthroughs for some apps (like the camera), and can even change themes. 

Since this is just a web app, there are several things that don’t work. Namely, the app cannot send phone calls or text messages (the former resulting in a voice recording explaining that the person you tried to call is too busy trying out a Samsung Galaxy S21). The camera app can’t take pictures. The settings menu can’t change any settings (the developers needed a lunch break, according to the app). Most of the apps will open into an initial splash page but lack actual functionality.

Still, it’s a fun and interactive way to advertise a phone’s interface. John Alexander with Samsung New Zealand (the team behind the web app) said that “iTest was designed to give consumers a taste of Samsung without changing phones.” The iTest app accomplishes that task to some extent. 

How many iPhone converts it will make remains to be seen. It can be argued that most people buy a Samsung Galaxy phone for the hardware and competitive pricing; the interface is typically something people ignore or simply put up with.

You can give the iTest app (via an iPhone) at https://iTest.nz.

Buy a Samsung Galaxy S21 at Amazon.

Most of the apps result in some kind of pop-up message. (Image: own)
Most of the apps result in some kind of pop-up message. (Image: own)
Fake text messages contain fun little jokes. (Image: own)
Fake text messages contain fun little jokes. (Image: own)
You can change the theme of the web app...
You can change the theme of the web app...
...to one of several options (Images: own)
...to one of several options (Images: own)
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Sam Medley
Sam Medley - Senior Tech Writer - 1119 articles published on Notebookcheck since 2016
I've been a computer geek my entire life. After graduating college with a degree in Mathematics, I worked in finance and banking a few years before taking a job as a database administrator. I started working with Notebookcheck in October of 2016 and have enjoyed writing news and reviews. I've also written for other outlets including UltrabookReview and GeeksWorldWide, focusing on consumer guidance and video gaming. My areas of interest include the business side of technology, retro gaming, Linux, and innovative gadgets. When I'm not writing on electronics or tinkering with a device, I'm either outside with my family, enjoying a decade-old video game, or playing drums or piano.
contact me via: @samuel_medley
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Sam Medley, 2021-04- 9 (Update: 2021-04- 9)