Rollme launches new $99.99 smart camera glasses with AI live translation and a Sony 12MP camera

Rollme has launched the View Series AI smart glasses, a two-model line built around a first-person camera, an on-board AI assistant, and open ear audio. The AuraView and the ProView both sell for $99.99 through Rollme's official store.

Both glasses use a Sony 12MP camera that Rollme says fires in 0.6 seconds from a press of the capture button. Electronic image stabilization is built in to reduce shake and motion blur in first-person video, which is where head-mounted cameras usually fall apart. Rollme has not published video resolution or frame rate figures and has not said how much onboard storage the glasses carry.

A dual-chip architecture drives the software side. The built-in assistant answers questions, retrieves information, and handles routine tasks via voice. Visual recognition identifies objects and landmarks in front of the wearer and translates books and printed text as the wearer looks at them. A separate live translation mode handles spoken conversation across languages, which Rollme is positioning for travel and study.

The company has not disclosed whether processing happens on device or in the cloud or which languages are supported. On audio, dual independent speakers handle playback, paired with high-sensitivity microphones and noise reduction for Bluetooth calls. A 280mAh battery powers the glasses, which Rollme rates for all-day use without giving an hourly figure.

The two models split on frame design rather than internals. The AuraView uses a metal half-rim frame with brown-tinted lenses. The ProView takes a full rim design and ships with two sets of lenses, dark sunglass lenses and clear ones, which makes it the more flexible of the pair for moving between indoors and outdoors. Both frames are built from TR90 with what Rollme describes as balanced weight distribution for longer wear, though the company has not published a weight figure for either model.

The $99.99 launch price is a $20 increase on the AirView glasses Rollme released in August 2025 at $79.99, a rise of about 25 percent in a year.