Rivian announces R2 launch date and tops latest customer satisfaction survey

Rivian is set to unveil the R2 in the recently renovated Rivian Theatre, previously the Laguna Beach Movie Theatre. The company now uses the building as a meeting space and for “mission aligned non-profit community organizations”. The R2 is expected to be offered in compact SUV and pickup variants at a lower price than the brand’s R1T and R1S EVs, which have starting prices of $73,000 and $78,000, respectively.

In other news, Rivian was recently revealed to have the highest average brand satisfaction based on the 2023 Consumer Reports owner satisfaction survey. The company scored 5/5 for its satisfaction score, with 86% of owners saying they would buy again. For comparison, Tesla scored a 4.5, with 74% of owners suggesting they would repurchase. It remains to be seen how popular the new Rivian R2 EVs will be, with design and some performance metrics expected to be revealed at the March event.