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Report shows Honor may have ran a campaign against the new Redmi Note 5 on social media

Sounds about right.
Sounds about right.
A detailed report by Onphones has shown proof of Honor India running a subtle, clandestine social media campaign against Xiaomi's new Redmi Note 5 devices on Twitter.

Xiaomi launched the new Redmi Note 5 and Note 5 Pro in India a while ago. The Redmi Note 5 was a repackaged Redmi 5 Plus, which is a tad uninteresting at this point. The Note 5 Pro, however, was launched with an impressive specifications sheet, with an accompanying price tag that is sure to put it in the running for the best budget device of the year come December. 

Honor may very well be Xiaomi's biggest rival in the budget segment—at least in India. The Huawei subsidiary offers fine value-for-money devices, and seeks to overthrow Xiaomi to become the biggest smartphone brand in India by 2020. Those ambitions look to be a tad too grand for the company right now, however, as it would seem the Huawei sub-brand has resorted to launching paid campaigns against Xiaomi on Twitter.

The investigation was carried out by our peers over at Onphones, and it does seem to have some truth to it. A lot of truth, to be fair. You can check out the detailed report at the sources link below.

Of course, campaigns like this aren't exactly novelties in the corporate business world. This one feels quite underhanded, however, and speaks a lot about Honor's lack of confidence in itself, especially since the company already offers fine devices. The Honor 7X, for example, was our best value budget device of 2017.

Huawei was caught buying reviews on Best Buy for the newly launched Mate 10 Pro this month, so it may just be a case of the largest Chinese smartphone brand being keen on shady practices.


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> Notebook / Laptop Reviews and News > News > News Archive > Newsarchive 2018 02 > Report shows Honor may have ran a campaign against the new Redmi Note 5 on social media
Ricci Rox, 2018-02-27 (Update: 2018-02-27)