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RTX 2060 price drops to $299 after AMD's RX 5600 XT reveal

EVGA's RTX 2060 KO is the first sub-US$300 RTX 2060 (Image source: TechPowerUp)
EVGA's RTX 2060 KO is the first sub-US$300 RTX 2060 (Image source: TechPowerUp)
Seemingly in response to AMD's RX 5600 XT announcement, Nvidia's slashed prices on the RTX 2060. The new EVGA RTX 2060 KO is set to arrive on January 13th, priced at just $299. What will this do to the RX 5600 XT and GTX 1660 Ti?
Arjun Krishna Lal,
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When Nvidia launched the GTX 1660 Ti last year, AMD had no card to go up against it in the sub-$300 range. With the announcement of the RX 5600 XT, that is no longer the case. AMD claims that the $279 card delivers better performance than the GTX 1660 Ti at the same price-point.

Nvidia appears to have made a quick counter move by cutting prices on the RTX 2060. At CES 2020, TechPowerUp reported that EVGA's stall featured their new RTX 2060 KO card. At $299, this is the first RTX 2060 card to be priced under $300. The card is not a hardware revision of the RTX 2060. This means that buyers can expect standard RTX 2060 levels of performance here.

If more discounted RTX 2060 models arrive, this could mean trouble for the RX 5600 XT. Not only is the RTX 2060 expected to perform faster than the 5600 XT, but it also features ray-tracing hardware and support for RTX effects. This would make the RTX 2060 well-worth the $20 premium.

EVGA plans to release the RTX 2060 KO on January 13th. With a simple twin-fan design and just three display outputs, it's evident that EVGA had to cut corners to get this RTX 2060 SKU down to the $299 price-point.

Apparently, EVGA also has a premium RTX 2060 KO Ultra SKU in the works. While it'll cost more than the $299 RTX 2060 KO, it'll still be far cheaper than the 2060's original $349 selling price.

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Arjun Krishna Lal
Arjun Krishna Lal - Tech Writer - 454 articles published on Notebookcheck since 2019
I've had a passion for PC gaming since 1996, when I watched my dad score frags in Quake as a 1 year-old. I've gone on to become a Penguin-published author and tech journalist. Apart from working as an editor at Notebookcheck, I write for outlets including TechSpot and Gamingbolt. I’m the Director of Content at Flying V Group, one of the top 5 digital marketing agencies in Orange County. When I'm not traveling the world, gathering stories for my next book, you can find me tinkering with my PC.
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> Notebook / Laptop Reviews and News > News > News Archive > Newsarchive 2020 01 > RTX 2060 price drops to $299 after AMD's RX 5600 XT reveal
Arjun Krishna Lal, 2020-01- 8 (Update: 2020-01-12)