RTX 2060 price drops to $299 after AMD's RX 5600 XT reveal

When Nvidia launched the GTX 1660 Ti last year, AMD had no card to go up against it in the sub-$300 range. With the announcement of the RX 5600 XT, that is no longer the case. AMD claims that the $279 card delivers better performance than the GTX 1660 Ti at the same price-point.

Nvidia appears to have made a quick counter move by cutting prices on the RTX 2060. At CES 2020, TechPowerUp reported that EVGA's stall featured their new RTX 2060 KO card. At $299, this is the first RTX 2060 card to be priced under $300. The card is not a hardware revision of the RTX 2060. This means that buyers can expect standard RTX 2060 levels of performance here.

If more discounted RTX 2060 models arrive, this could mean trouble for the RX 5600 XT. Not only is the RTX 2060 expected to perform faster than the 5600 XT, but it also features ray-tracing hardware and support for RTX effects. This would make the RTX 2060 well-worth the $20 premium.

EVGA plans to release the RTX 2060 KO on January 13th. With a simple twin-fan design and just three display outputs, it's evident that EVGA had to cut corners to get this RTX 2060 SKU down to the $299 price-point.

Apparently, EVGA also has a premium RTX 2060 KO Ultra SKU in the works. While it'll cost more than the $299 RTX 2060 KO, it'll still be far cheaper than the 2060's original $349 selling price.