Parler, a controversial social media app, prepares to ride the NFT hype train

Parler, a social media platform designed to be an alternative to established sites like Facebook and Twitter, has announced that it will be entering the NFT space. George Farmer, CEO of Parler, explained the decision,” no company has been more punitively damaged than Parler by Big Tech, and we, as a business, are now seeking to be an early-stage investor and operator in the Web 3 movement: user, not owner, operated.”

Put simply, with decentralized tech, Parler wants to get out of the influence of Big Tech. This is not surprising since the app has suffered a suspension at the hands of Big Tech at the start of 2021. The platform was suspended from app stores by Google and Apple and its servers were taken offline by Amazon after the January 6, 2021 attack on the U.S. Capitol because of the platform’s alleged failure to regulate inciteful content that resulted in the attack.

Parler’s announcement comes after the company helped the former U.S. First Lady Melania Trump to launch her NFT collection and blockchain business. The social platform provided infrastructure support to the budding venture. While Farmer describes the platform’s NFT play as a “perfect fit for Parler”, it remains to be seen what form the move to capitalize on the blockchain space will take.

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